It’s not easy being the publisher and editor of a small, independent print newspaper. There are times when it’s a real balancing act to put out a quality — at least that’s what people tell me — newspaper with limited resources.

The demand for print newspaper classified advertising practically disappeared over the last 15 years as classified ads migrated to emails and then social media. It’s not that we don’t have a readership. But the playbook for advertisers and communications organizations no longer includes us for the most part.

And our display advertising isn’t so much geared for selling something as it is promoting the community image of an organization or promoting a special event. If it weren’t for our display advertisers, The Capital City Hues would have faded into the annuls of print newspapers long ago.

And so we have finite resources with which to put out a biweekly, multicultural newspaper that doesn’t allow us to hire people beyond the bare minimum to publish every two weeks, get it in the newsstands in a timely manner and get it posted to the website. Except for deliveries and the website, I am a staff of one. I am the publisher, editor and chief bottle washer, doing whatever needs to get done to get a quality product — I hope that is the way that people view us — that reflects positively on the Madison area’s communities of color.