Heidi M. Pascual*
Publisher & Editor
* 2006 Journalist of the Year for the State
of Wisconsin (U.S.-SBA)
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Madison's Andy Choi receives
National Ed Murrow Award
Paul H. Kusuda
WISC-TV3's Andy Choi
By Paul H. Kusuda

Andy Choi of Madison, Wisconsin, received a
national award for his work as a TV anchor
and reporter for Madison’s WISC-TV. The
Radio and Television Digital News
Association recognized Mr. Choi’s
achievements in October 2011 with a
National Edward R. Murrow Award.  He was
the single winner of the honor as a writer in
small market television.

Mr. Choi has been with WISC-TV since 2005.
When I first saw him on TV, which I watch
more than I should, he was reporting from Janesville, a city about 40
miles southeast of Madison. After working there for awhile, he
transferred to Madison and covers all kinds of events.  According to
a news release, “His colleagues said his reporting captures a
glimpse of the human spirit and shows why the most compelling
emotions are universal.” I agree. He covers both fun and non-so-fun
situations. When it’s the fun-type, his smiles are infective, not only for those whom he’s interviewing but also those
who view his work. I’ve seen him at both social and political events. His relationships with fellow staff members
reflect collegial congeniality and mutual respect for jobs well done.

The National Edward R. Murrow Award has the reputation of being one of journalism’s highest honors. WISC-TV’s
News Director was quoted in the news release as follows:

“We are all proud of the work he presents for Madison-area viewers every day.”

The award was presented in New York City to Mr, Choi who was accompanied by his mother and brother. As one
might expect, Andy’s back at work as though nothing special occurred.  Good for him! As some might put it:  He
rocks!